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Public relations strategy - MDIA5023
Students studying

 
Faculty: Faculty of Arts and Social Sciences
 
 
School:  Faculty of Arts and Social Sciences
 
 
Course Outline: School of English, Media and Performing Arts Courses
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 2
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin public relations strategies and campaigns.

The course focuses on:
- Strategic communication planning;
- Risk, issues and crisis communication;
- Organizational communication;
- Community relations;
- Government relations;
- Ethics.

Students will develop a strategic communication plan and responses to address contemporary public relations issues focusing on public consultation and community engagement.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.