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Marketing Research - MARK6009
students in class

 
Faculty: Australian School of Business
 
 
School:  School of Marketing
 
 
Course Outline: MARK6009 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 3
 
 
EFTSL: 0.06250 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: Enrolment in Graduate Certificate or Master of Marketing programs
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

This course focuses on the use of online research to gain competitive advantage in a business context. Critical assessment of the need for market information, and of its potential value, is an important part of this course. Themes include research design, collection and use of online market research. Topics covered include: online qualitative research, the use of new media and social networking sites as a source of data, commercial online panels, in-house panels, online questionnaire design, analysis and the design of dashboards. A feature of the course is a project where students design an online research instrument and then analyse the data.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.