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International Marketing - MNGT5351
International Marketing

 
Faculty: Australian School of Business
 
 
School:  AGSM MBA Programs
 
 
Course Outline: http://www.asb.unsw.edu.au/currentstudents/agsmmba/academicinformation/courseinformation/Pages/mba.aspx?Course=MNGT5351%20International%20Marketing
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 0
 
 
Enrolment Requirements:
 
 
Prerequisite: Restricted to Full Time MBA and MBA/LLM students
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

This course is designed to provide students with a fundamental understanding of the globalization of marketing activities.
Organizations in all locales around the world need to understand the implications of global marketing, whether they are global or local.
We will explore a variety of marketing issues (branding, segmenting, positioning, pricing, distribution, advertising, etc.) from cross-national and cross-cultural perspectives, and students will learn how to assess appropriate global opportunities.
We will examine in depth the intricacies of marketing in developing countries, and focus especially on growing markets in Asia.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.