The University of New South Wales

go to UNSW home page

Handbook Home

PRINT THIS PAGE
Services Marketing - MNGT5356
Services Marketing

 
Faculty: Australian School of Business
 
 
School:  AGSM MBA Programs
 
 
Course Outline: http://www.asb.unsw.edu.au/currentstudents/agsmmba/academicinformation/courseinformation/Pages/mba.aspx?Course=MNGT5356%20Services%20Marketing
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 32
 
 
Enrolment Requirements:
 
 
Prerequisite: Restricted to Full Time MBA and MBA/LLM students
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

The objective of this course is to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific to marketing of services.
Problems commonly encountered in marketing services – such as difficulty in controlling quality, managing service failure and recovery situations and an inability to inventory – will be addressed.
Strategies used by successful services marketers to overcome these difficulties will be discussed.
By participating in this course, students will:
  • recognize the similarities and differences between the marketing of services and goods;
  • critically analyse service-related issues faced by real companies and offer viable solutions and gain a deeper appreciation of the number and extent of their own service encounters.

URL for this page:

© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.