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Integrated Marketing Communication - MNGT5357
Integrated Marketing Communication

 
Faculty: Australian School of Business
 
 
School:  AGSM MBA Programs
 
 
Course Outline: http://www.asb.unsw.edu.au/currentstudents/agsmmba/academicinformation/courseinformation/Pages/mba.aspx?Course=MNGT5357%20Integrated%20Marketing%20Communications
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 0
 
 
Enrolment Requirements:
 
 
Prerequisite: Restricted to Full Time MBA and MBA/LLM students
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

This course is designed from the perspective of managers who will need to make decisions about marketing communication programs.
Contemporary cases are used to illustrate the key issues in developing effective advertising.
The perspective that I take in this class is that the goal of marketing communications is to convey appropriate meaning to the relevant customer audience in order to build a strong brand. The more specific objectives of this course are:
  • to help you apply the appropriate theories and tools to plan and evaluate marketing communication;
  • to increase your understanding of advertising’s strategic role in the development of markets;
  • to develop your awareness of marketing and communication problems faced by a variety of organizations and to stimulate your thinking about ethical and social issues related to advertising.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.