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Strategic Management 4-Transforming Businesses - MNGT7486 | |||||||||||||||||||||||||||||||||||||||||
Description Strategic Management 4: Transforming Businesses. MNGT 7486
It is rare for a company to be able to prosper and grow over an extended period of time without having to reconsider the very fundamentals of the business that it is in.
The fourth course in the SM Year addresses how a General Manager can respond to performance risks generated from a lack of external fit that might already exist or be likely to exist in the near future. The risk to external fit can come from any one of a number of sources: regulation, buyer power, technology, competitors, supplier power etc. Responses to these threats have to be substantive and are made under extreme uncertainty. When external fit is at risk it is likely that the business model will need to be re-examined and redefined, leading to transformational change. At the end of this course you will be able to:
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