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Services Marketing - MNGT8356
Services Marketing

 
Faculty: Australian School of Business
 
 
School:  AGSM MBA Programs
 
 
Course Outline: http://www.asb.unsw.edu.au/currentstudents/agsmmba/academicinformation/courseinformation/Pages/HongKongMBA.aspx?Course=MNGT8356%20Services%20Marketing
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 0
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

This course focuses on the key elements (culture, communications, strategy,
operations, people and technology) that marketers must integrate to establish and
sustain service excellence and provide customer value. While the course examines
broad issues in managing service businesses and the service component of
manufacturing firms, a core theme is a how customer value is created.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.