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Entrepreneurship and Strategy - MNGT8392
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Faculty: Australian School of Business
 
 
School:  AGSM MBA Programs
 
 
Course Outline: AGSM Website
 
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 0
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

Entrepreneurial ventures are responsible for a significant share of innovation, growth and value creation in every economy. Entrepreneurial skills can be used to launch companies, revive acquired businesses, create new growth and cultural change within corporations and achieve significant social outcomes. International entrepreneurship involves taking on the additional challenges of growing businesses across different cultures and managing a diverse mix of activities.
This course builds entrepreneurial skills using a customer-centric approach to starting and managing a business. It starts with methods to identify customer needs and issues associated with strategic positioning of goods and services. Strategy development, financing, and managing growth are also discussed. Cases on entrepreneurial firms in Hong Kong, China and other regions are used to illustrate key themes.
By the end of the course, you should be able to:
  • Identify, evaluate, and commercialise a business opportunity;
  • Develop strategy for a small, high growth business;
  • Prepare and present an investment proposal;
  • Understand the issues associated with becoming an entrepreneur; and
  • Understand special challenges associated with being an entrepreneur in Asia.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.