Advanced Marketing Strategy - MARK6024
Faculty: Australian School of Business
School: School of Marketing
Course Outline: http://www.marketing.unsw.edu.au/
Campus: Kensington Campus
Career: Postgraduate
Units of Credit: 3
EFTSL: 0.06250 (more info)
Indicative Contact Hours per Week: 3
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
An advanced course that integrates knowledge of market and competitor analysis with strategic business considerations, to achieve superior performance in sales growth, market share and profit contribution. Topics include: organisational strategy; defensive strategies; competitive and life-cycle strategies at the level of the business unit; portfolio analysis, diversification and differentiation; social, ethical, technological and global issues as they impact on marketing performance. Students draw on materials from all previous marketing courses and work experience
Study Levels
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