Course

Advanced Topics in Marketing 2 - MARK6123

Faculty: Australian School of Business

School: School of Marketing

Course Outline: MARK6123 Course Outline

Campus: Kensington Campus

Career: Postgraduate

Units of Credit: 3

EFTSL: 0.06250 (more info)

Indicative Contact Hours per Week: 3

CSS Contribution Charge: 2 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course will focus on an in-depth examination and discussion of contemporary and emerging marketing issues of concern to practising managers. Hence the exact nature of the material and topics studied will likely vary, at least to some degree, from year to year.

Possible topics might include an in-depth discussion of marketing metrics, pricing issues, emerging self-service technologies that impinge on how customers interact with firms, advanced issues in consumer behaviour, etc.


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