International Marketing - MNGT8351
Faculty: Australian School of Business
School: AGSM MBA Programs
Course Outline: AGSM Website
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 0
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course is designed to provide students with a fundamental understanding of the globalization of marketing activities.
Organizations in all locales around the world need to understand the implications of global marketing, whether they are global or local.
We will explore a variety of marketing issues (branding, segmenting, positioning, pricing, distribution, advertising, etc.) from cross-national and cross-cultural perspectives, and students will learn how to assess appropriate global opportunities.
We will examine in depth the intricacies of marketing in developing countries, and focus especially on growing markets in Asia.
Organizations in all locales around the world need to understand the implications of global marketing, whether they are global or local.
We will explore a variety of marketing issues (branding, segmenting, positioning, pricing, distribution, advertising, etc.) from cross-national and cross-cultural perspectives, and students will learn how to assess appropriate global opportunities.
We will examine in depth the intricacies of marketing in developing countries, and focus especially on growing markets in Asia.
Study Levels
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