Electronic Commerce - ZEIT8114
Faculty: UNSW Canberra at ADFA
School: School of Engineering & Information Technology @ UNSW Canberra at ADFA
Course Outline: https://gateway.unsw.adfa.edu.au/isas/current_students/outlines/index.html
Campus: UNSW Canberra at ADFA
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Restricted to students enrolled in Graduate Diploma or Masters programs.
CSS Contribution Charge: 2 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Please Note
Learning Outcomes
1. Describe the fundamental concepts of e-commerce and its impace on business
2. Apply e-commerce stategies to existing business operations
3. Recognise e-commerce activities and strategies in operation in their lives
4. Discuss the likely future direction of e-commerce, in paticular the impact of Web 2.0
Delivery Mode
Topics
- Introduction and Initial Administration
- The Hype of e-Commerce
- Overview of e-Commerce
- Online Business
- The Back Office
- Security and Trust
- e-Business Architectures
- Launching an e-Commerce Business
- Social Computing and Web 2.0
- Marketing Online
- e-Learning, Mobile commerce
- e-Government
- The Dot-Com Bubble
Assessment
The Plan - Business plan 35%
The Prospectus - Shareholder prospectus 15%
The Takeover Play - Business Plan analysis 25%
Personal Job Application (Quiz) 15%
Course Texts
Turban, E, King, D, and Lang, J (2011) Introduction to
Electronic Commerce, 3rd Ed. Prentice Hall
Recommended Texts:
Nil
Software:
Nil
Resources
Study Levels
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