Course

Marketing Consulting Project - MARK6003

Faculty: Australian School of Business

School: School of Marketing

Course Outline: http://www.marketing.unsw.edu.au/

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: Enrolment in Graduate Certificate or Master of Marketing programs

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course is designed as a company/industry-based consulting project, giving students an opportunity to examine specific themes from the program in a company/industry context. Students are expected to address specific marketing issues and problems that are of practical relevance to individual companies/industries, and that explicitly elaborate on themes from the core courses and electives. Students are required to examine themes in the context of the problems and challenges facing the company/industry, undertake thorough analysis of appropriate data, and then suggest solutions or options that might assist the company/industry in moving forward. In the process academic and business best practices are examined. This is an intensive, supervised exercise that will be evaluated entirely on the basis of continual assessment and a final management report.
Exclusion: MARK5960
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Study Levels

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