Public relations strategy - MDIA5023
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 2
Enrolment Requirements:
Prerequisite: Enrolment in a postgraduate PR & Advertising program or the Master of Journalism & Communication (8232)
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The course focuses on:
- Strategic communication planning;
- Risk, issues and crisis communication;
- Organizational communication;
- Community relations;
- Government relations;
- Ethics.
Students will develop a strategic communication plan and responses to address contemporary public relations issues focusing on public consultation and community engagement.
Study Levels
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