Introduction to Graphics Media - SDES6740
Faculty: Faculty of Art & Design
School: School of Art & Design
Course Outline: Download course outline (PDF format)
Campus: Paddington
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
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Description
This course explores how visual identity is communicated in brand design. Observing the branded identities of people, places, and services as well as products and organisations, students develop a designed identity for print, screen, and outdoor applications. Reflection on the contextual factors that prescribe the parameters of consumer interpretation and use informs the development of guidelines for extensive applications of a visual identity in multiple and flexible formats.
Study Levels
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