Marketing Analytics in a Big Data World - MARK5822
Faculty: UNSW Business School
School: School of Marketing
Course Outline: MARK5822 Course Outline
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite or Corequisite: MARK5700 or MARK5800 or MARK5801
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
There is an increasing need for the use of data analysis that can deal with large and fast flowing data. The focus of the new course will be on learning techniques that will allow marketing managers to provide insights into consumer decision making utilising market-basket analysis, optimisation techniques, social media analysis and web-analytics.
Study Levels
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