Media Advocacy and Public Education - IEST5005

Faculty: Faculty of Arts and Social Sciences

School: School of Humanities and Languages

Course Outline: School of Humanities & Languages

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 4

CSS Contribution Charge: 2 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.


Develops practical abilities in designing media-based education campaigns (suitable for health, environmental issues, for example). The media are seen as a resource to be utilised in advocating social or behavioural change and as the conduit for public education programs. Cross-cultural issues are considered as well as questions of 'targeting' groups by age, gender and sub-cultural definition. Introduces techniques of qualitative media/social research in the context of public education.
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