Public Relations Strategy - MDIA5023
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 2
Enrolment Requirements:
Prerequisite: Enrolment in a postgraduate PR & Advertising or Journalism & Communication program
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course will provide you with a contemporary and critical understanding of the fundamental concepts and processes that underpin public relations strategies and campaigns. The course focuses on strategic communication planning, public relations research, the role of culture in public relations, issues and crisis communication, corporate social responsibility and ethics.
Study Levels
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