Brand Cultures - MDIA5030
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Postgraduate
Units of Credit: 12
EFTSL: 0.25000 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: Enrolment in Public Relations & Advertising stream A; or completion of 24 UOC of Cognate courses and enrolment in Public Relations & Advertising stream B
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
A brand is a fluid entity – never entirely in an organisation’s control. This is because customers ‘own’ brands. The best brand managers therefore study people. They consider brands in culture and brands as cultures. Nothing happens by chance. This course offers you theories and techniques for studying brand cultures. These theories and techniques will ultimately make you a better brand manager.
The course provides you with the opportunity to develop, hone and consolidate disciplinary skills and knowledge gained in the fields of PR and advertising, specifically in relation to the practice of brand management - which is a central aspect of contemporary PR and advertising.
This course is worth 12 units of credit, and is a Practice Pathway core subject for the Master of PR and Advertising.
The course provides you with the opportunity to develop, hone and consolidate disciplinary skills and knowledge gained in the fields of PR and advertising, specifically in relation to the practice of brand management - which is a central aspect of contemporary PR and advertising.
This course is worth 12 units of credit, and is a Practice Pathway core subject for the Master of PR and Advertising.
Study Levels
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