Marketing Strategy - MNGT5352
Faculty: UNSW Business School
School: AGSM MBA Programs
Course Outline: AGSM Website
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: Restricted to Full Time MBA and MBA/LLM students
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The objective of Marketing Strategy is to demonstrate the benefits of undertaking marketing within a strategic framework.
At the end of the course students should be able to conduct a complete audit of the marketing environment facing the firm, understand how to generate new marketing options and develop defensive actions, and use the marketing mix and account management strategies to realize the various roles of products and services within the organization.
At the end of the course students should be able to conduct a complete audit of the marketing environment facing the firm, understand how to generate new marketing options and develop defensive actions, and use the marketing mix and account management strategies to realize the various roles of products and services within the organization.
Study Levels
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