Course

Digital Business and Marketing - MNGT8356

Faculty: UNSW Business School

School: AGSM MBA Programs

Course Outline: AGSM Website

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course focuses on the key elements (culture, communications, strategy,
operations, people and technology) that marketers must integrate to establish and
sustain service excellence and provide customer value. While the course examines
broad issues in managing service businesses and the service component of
manufacturing firms, a core theme is a how customer value is created.


Digital Business Marketing

Study Levels

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