This is a core course in Business Analytics, which enables organizations to make quicker, better, and more intelligent decisions to create business value in the broadest sense. This course addresses the context of business analytics and the management actions required for organizations to manage business analytics such that they can create value from their data and make progress on the transformational journey to becoming data-driven. Emphasis will be placed on the managing and sourcing data, the analytic process and the role of leadership in supporting the organizational and cultural change associated with the transformation to becoming a data-driven organization.
As part of the business analytics process you will build predictive models. This requires a basic understanding of statistics and you will therefore be required to study the material on basic statistics provided by Harvard online training. IBM’s Watson Analytics will be used to build predictive models and communicate analytic insights.