UNSW Handbook Program - Marketing

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Marketing - 7414

Area(s) of Specialisation

Program Summary


	Faculty: Australian School of Business
	Contact: Australian School of Business Student Centre
	Campus: Kensington Campus
	Career: Postgraduate
	Typical Duration: 0.5 Years
	Typical UOC Per Semester: 24
	Min UOC Per Semester: 6
	Max UOC Per Semester: 24
	Min UOC For Award: 24

Program Description

Need information on our business programs? Start your search at the Australian School of Business website.
The Graduate Certificate in Marketing is a pathway program, into the Master of Marketing, for professionals who do not have an undergraduate degree.

Program Objectives and Learning Outcomes

The Graduate Certificate in Marketing provides professional with extensive marketing and business experience, with advanced marketing skills and knowledge.

Program Structure

The Graduate Certificate in Marketing is offered full-time or part-time and requires the completion of two of the core courses (12UOC) and a further 12 UOC taken from either the remaining 2 core courses (12UOC ) or 12 UOC of elective courses.

Core courses

MARK6000 Mktg Mgt: Contemp.Anal.Persp. (6 UOC)
MARK6001 Strategic Skills for Marketers (6 UOC)
MARK6002 Creat., Innov.&Change in Mark. (6 UOC)
MARK6003 Marketing Consulting Project (6 UOC)

Elective courses

MARK6004 Business-to-Business Marketing (3 UOC)
MARK6005 Services Marketing Management (3 UOC)
MARK6006 Customer Relationship Mgt. (3 UOC)
MARK6007 Mrktg Relationships & Networks (3 UOC)
MARK6008 Global Mark.& Entrepreneurship (3 UOC)
MARK6009 International Marketing Res. (3 UOC)
MARK6010 Global Marketing Strategy (3 UOC)
MARK6011 Marketing in Asia (3 UOC)
MARK6012 Understanding Buyer Behaviour (3 UOC)
MARK6013 Advances in Consumer Analysis (3 UOC)
MARK6016 Mark. Databases, Info. & Know. (3 UOC)
MARK6017 Analytical Methods for Mkt Seg (3 UOC)
MARK6018 Decision-Support Models (3 UOC)
MARK6019 Data-Min Info. Sys.Mark.Decis (3 UOC)
MARK6020 Product & Brand Management (3 UOC)
MARK6021 Integrated Market. Comm. (3 UOC)
MARK6022 Advertising&Promotion Implem. (3 UOC)
MARK6023 Advanced Topics in Marketing 1 (3 UOC)
MARK6024 Adv. Mark. Strategy (3 UOC)
MARK6025 Customer Exp. Management (3 UOC)
MARK6123 Advanced Topics in Marketing 2 (3 UOC)
MARK6223 Advanced Topics in Marketing 3 (3 UOC)

Academic Rules

To be considered for the Graduate Certificate in Marketing applicants should have more than five years professional marketing and business experience; however, meeting this minimum criterion does not guarantee admission.

An application is to include as supporting documentation:
1. Detailed resume (outlining competencies, business acumen and achievements).
2. Evidence of other academic and professional qualifications.

All cases would be reviewed by an Australian School of Business admissions committee and applicants may be required to undergo an assessment of prior knowledge.

Fees

For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html

Area(s) of Specialisation

Marketing