The Master of Marketing program is an advanced degree designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it combines contemporary marketing issues with a critical, research-based approach to learning.

Specialisation in particular aspects of marketing is a highly distinctive feature of the program. Specialist courses draw directly on the research strengths of the School, with courses on subjects such as Services Marketing Management; Relationship Marketing & CRM; Brand Management; Strategic Digital Marketing; Segmentation Analysis and Global Marketing Strategy.

The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing.

On successful completion of the Master of Marketing, students will have the ability to:

The Master of Marketing comprises 72 UOC.
Students must complete 3 core courses (6 UOC each), 1 capstone core course (6 UOC) and 8 elective courses (6 UOC each).

The core courses and the capstone course are offered on Saturdays over six (6) weeks, while the elective courses are held in the evenings during weekdays over 12 weeks. The program can be studied part time or full time.

Category A and Category B applicants may be eligible for up to 24 units of of unspecified credit transfer from the elective component of the program based on recognition of prior learning (RPL).

With special permission from the Master of Marketing Program Director students enrolled in program 8423 may take up to 2 courses (12 UOC) from the Master of Commerce (Marketing) Program (below). * Note: These courses are not available to students enrolled in 8414 or 7414 programs.

* Note: Not all elective courses are offered each year. Elective course offerings vary from year to year, reflecting contemporary and emerging marketing issues of contemporary concern. Refer to the Class Timetable on my.unsw.edu.au to see current offerings for the semester.

Please refer to the Program Structure for the academic requirements relating to this program.

Credits awarded from RPL or professional qualifications

As determined by UNSW Business School, a maximum of 24 UOC may be awarded based on your previous studies or professional work experience.

If you are awarded credits based on your previous studies and wish to have these credits reversed, please submit an online request for approval: www.business.unsw.edu.au/students/resources/online-forms

For Enrolment guidance for each semester intake, go to: www.business.unsw.edu.au/students/resources/accept-enrol

Pathway programs

If you do not have an undergraduate degree or a credit average in your previous bachelor degree, you may be eligible for the Graduate Certificate in Marketing as a pathway program to the Master of Marketing

For information regarding fees for UNSW programs, please refer to the following website:  UNSW Fee Website.

For the 1 year full-time (or 2 years part-time) program (with credits)

Category A - To be eligible for the program (with credits), you need to have:
• A recognised bachelor degree (or equivalent qualification) in commerce or business with a credit average as determined by the UNSW Postgraduate Coursework Entry Calculator; and
• At least 2 years full-time relevant professional and marketing experience; and
• Demonstrated competency in business statistics

Category B - To be eligible for the program (with credits), you need to have:
• A recognised bachelor degree (or equivalent qualification), as determined by the UNSW Business School; and
• At least 5 years full-time relevant professional and marketing experience; and
• Demonstrated competency in business statistics, and evidence of formal marketing training

For the 1.5 years full-time (or 3 years part-time) program (without credits)

Category C - To be eligible for the program (without credits), you need to have:
• A recognised bachelor degree (or equivalent qualification) in commerce or business with a credit average as determined by the UNSW Postgraduate Coursework Entry Calculator; and
• A major (at least seven courses) in marketing or related discipline within the bachelor degree; and
• At least 1 years full-time relevant work experience.

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
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