Marketing

Description

Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.

The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option.

Studying Marketing at UNSW

The study of Marketing at UNSW is primarily through the School of Marketing (www.marketing.unsw.edu.au). Please refer to the table below for a list of programs available at UNSW.



Marketing can be studied in the following Programs 

Program Code & Name At the Level of Stream
7414 Marketing Specialisation MARKAS7414
8404 Commerce Specialisation MARKTS8404
8414 Marketing Specialisation MARKAS8414
8417 Commerce (Extension) Specialisation MARKTS8417
   

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Marketing (Sub-specialisation) can be studied in the following Programs 

Program Code & Name At the Level of Stream
8417 Commerce (Extension) Specialisation MARKES8417
   

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 Marketing

Study Levels

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