Quantitative Methods and Models in Marketing - MARK8997
Faculty: Australian School of Business
School: School of Marketing
Course Outline: MARK8997 Course Outline
Campus: Kensington Campus
Career: Research
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 2
Enrolment Requirements:
Prerequisite: Admission to MPhil or PhD programs in Marketing.
Equivalent: MARK4212, MARK7212
CSS Contribution Charge: 2 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course will extend the knowledge of elementary statistics into the area of multivariate statistics, with special attention to the underlying theory and assumptions of the methods used. Discussion of multiple regression and multiple correlation, multivariate analysis of variance, discriminant and logit analysis, conjoint analysis, factor and correspondence analysis and structural equation modelling. Hands-on practical sessions will enable participants to implement these tools, techniques and methods in the context of specific marketing applications.
Study Levels
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