Online Course

It may seem obvious why a fashion boutique stamps a big logo on the front of its commercial premises, however, ask yourself: why do local councils label street signs in their municipality with a council emblem, or why do public parks nowadays have a logo designed to represent them?

Most environments we encounter on a daily basis have been designed to carry a specific visual identity or brand. Some of the more obvious examples include retail stores, shopping malls and themed parks. Today, however, even train stations, public parks and city districts are being visually branded.

In this fully online course, you will examine a range of commercial and non-commercial spaces and consider the way visual identity has been programmed into them. Through these examples you will learn how 'spatial branding' affects the experience of people using a space.

This course includes a series of online lectures, individual and group tasks and site visits (in your locality) that will provide you with insight needed to identify social, commercial and psychological implications arising from the practice of 'spatial branding'.

NOTE: This course is conducted via the Omnium system (omnium.edu.au). Students will receive log in instructions via their UNSW email account prior to the commencement of the course. For international students: This 3 unit of credit (UOC) online course can only be undertaken in addition to the minimum 18 UOC face-to-face requirement per session.