This elective is open to students in the Architecture. Interior Architecture, Landscape Architecture and Industrial Design Programs. The seamless integration of the products of graphic design into commercial and urban spaces, at both the intimate and public scales, is expected of architects and designers. This course aims to give students the skills to attempt a basic level of graphic design and to become familiar with the wide range of graphic techniques and materials available. At the end of the course the student should understand techniques for integrating graphic materials into buildings and be able to brief a graphic designer for the most complex of tasks. Material covered in the course would include the basics of typography, layout design and illustration. Techniques for printing, including those for incorporating images into a range of building materials would be introduced. In addition topics such as: digital reproduction technologies, digital and analogue colour systems, paper engineering and three-dimensional graphic representation will be included. Concepts of corporate imaging and marketing within the context of the retail/hospitality/corporate environment will be dealt with. Discussion in class will include topics such as Venturi's "Building as Duck". Students will be expected to undertake a range of activities including exercises in preparing graphic material and the presentation of case studies of successful graphic packaging .