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Public Relations Practices - MDIA1003

Campus: Kensington Campus
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: Enrolment in one of the following Media programs, 3428, 3429, 3433, 3434 or 4781
CSS Contribution Charge:Band 1 (more info)
Further Information: See Class Timetable


Public relations generates value for society when it creates relationships built on trust and opportunities for public engagement . A key challenge that will be explored within this course is how you engage with multiple publics, build trust and create meaningful public discourse. A case study based approach will be adopted to examine significant contemporary and social issues that impact on public, private and community sectors. Key concepts will include publics, relationships, meaning, positioning, engagement, change, and ethics. Students will analyse and prioritize publics and issues, participate in case study learning and develop engagement approaches integrating creative and mediated forms of expression.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.