Marketing plays an important role in today’s society. Yet most people are only vaguely aware of just what marketing is. This course sets out to give you a better understanding of the basic concepts of marketing, how consumers such as yourself make decisions, how organizations make sense of their markets and what choices organizations make about the delivery of products and services in order to meet the needs of their customers.

The course is designed to give you a contemporary view of marketing by exploring current issues such as marketing to children and the impact of the internet, and by drawing on examples from a range of different organizations; Fast Moving Consumer Goods (FMCG), government through to charities i.e. Not for Profit Organisations (NFP).

Please note this is a general overview and therefore cannot be considered a substitute for Fundamentals of Marketing.