Consumer Behaviour (Honours) - MARK2151
Faculty: Australian School of Business
School: School of Marketing
Course Outline: MARK2151 Course outline
Campus: Kensington Campus
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: MARK1012 and 70% overall WAM or approval of Head of School/School of Marketings Honours Coordinator
Excluded: MARK2051
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The content of this course includes that of MARK2051 Consumer Behaviour, as well as, more advanced work dealing with theoretical and research issues in consumer behaviour.