Strategic Marketing Management (Honours) - MARK3182
Faculty: Australian School of Business
School: School of Marketing
Course Outline: MARK3182 Course Outline
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: MARK1012 AND MARK2051 AND MARK2052
Excluded: MARK3082
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
The content of this course includes that of MARK3082 Strategic Marketing Management, as well as, more advanced work dealing with theoretical and research issues in marketing strategy.