Course

Public Relations and Advertising Principles - MDIA1003

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Kensington Campus

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: Enrolment in one of the following Media programs, 3428, 3429, 3433, 3434, 3559 or 4781

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This Level One Course in the Bachelor of Media (PR & Advertising) Program provides a comprehensive introduction to Public Relations and Advertising Principles in an Australian and international context. It examines the history, growth, and contemporary influence of both disciplines. The foundations of PR and advertising are studied, as are their influence within and outside organisations, and the linkages both disciplines have in the “communications mix”. Students will be able to understand similarity and difference between PR and advertising in relation to communication strategy, research, media relations, industry and professional pathways. They will also gain an appreciation of the ethical dimensions and issues in allied communication disciplines. This course is a prerequisite for all PR and Advertising courses in second and third year of the degree.
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Study Levels

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