Course

Public Relations Discourse and Change - MDIA3000

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Kensington Campus

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: 96 uoc overall including MDIA2006 and enrolment in program 3429, 3434 or 3559 or the Communication and Journalism stream or the PR & Advertising stream in program 4781

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Public relations practitioners act on behalf of governments, organizations and social movements to promote particular discourses and interests. Within this course we will examine the roles that public relations professionals play in societal discourse transformation through the use of local and international case studies. Drawing upon the work of key discourse scholars, the course will focus on the identity, relational and ideational dimensions of discourse production and transformation.
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Study Levels

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