Construction Business Practice and Marketing - BENV2813
Faculty: Built Environment
School: Building Construction Management Program
Course Outline: Built Environment
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
CSS Contribution Charge: 2 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Office management and administration. Branding. Marketing, with particular emphasis on marketing systems, tactics and strategy, market segmentation and the buyer decision process. Market Research.
Study Levels
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