Marketing in a Global Economy - GENC6005
Faculty: UNSW Business School
School: School of Marketing
Course Outline: GENC6005 Course Outline
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Excluded:All UG Business programs
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
Available for General Education: Yes (more info)
View course information for previous years.
Description
This course will integrate both theory and practice so that the student will obtain a good conceptual understanding of the field of international marketing as well as become firmly grounded in the realities of today's global marketplace.