Course

Marketing in Today's Society - GENC6007

Faculty: UNSW Business School

School: School of Marketing

Course Outline: GENC6007 Course Outline

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Excluded:All UG Business programs

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Available for General Education: Yes (more info)

View course information for previous years.

Description

Marketing plays an important role in today’s society. Yet most people are only vaguely aware of just what marketing is. This course sets out to give you a better understanding of the basic concepts of marketing, how consumers such as yourself make decisions, how organisations make sense of their markets and what choices organizations make about the delivery of products and services in order to meet the needs of their customers.

The course is designed to give you a contemporary view of marketing by exploring current issues such as marketing to children and the impact of the internet, and by drawing on examples from a range of different organisations; Fast Moving Consumer Goods (FMCG), government through to charities i.e. Not for Profit Organisations (NFP).

Please note this is a general overview and therefore cannot be considered a substitute for Fundamentals of Marketing.


Students in class

Study Levels

UNSW Quick Links