Course

Marketing Communications and Promotions Management - MARK2053

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK2053 Course Outline

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite:MARK1012

Excluded: MARK2153

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

The aim is to offer insights into the various decisions and principles that marketing managers have to consider when developing an overall communications and promotions strategy. Key topics are the promotional mix, the design, implementation and evaluation of communications strategies and the need to make use of both creative and reasoning processes. An integrated approach is adopted, including an understanding of the role of media advertising, promotions, public relations, direct marketing and interactive media. The course builds on knowledge of consumer behaviour and the analytical skills of marketing research.
Students studying

Study Levels

UNSW Quick Links