Course

Communication Strategies - MDIA2006

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: 30uoc at level 1 including MDIA1003, and enrolment in a Media (Communication & Journalism) or Media (PR & Advertising) single or dual degree program

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Subject Area: Media

This course equips you with key theories and practical skills in strategic communications. It enables you to develop a specific set of skills that are intrinsic to the strategic communication process. These include conducting research to identify key communication objectives, developing appropriate sets of strategies and tactics to achieve those objectives, and designing methods to evaluate their success. It develops your capacity to both strategically design and critically analyse communication plans, and to work collaboratively and effectively within budgetary and time constraints.


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Study Levels

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