Course

Political Public Relations - MDIA2007

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: 30uoc at level 1 including MDIA1003, and enrolment in a Media (Communication & Journalism) or Media (PR & Advertising) single or dual degree program

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Subject Area: Media

Political Public Relations explores major aspects of political communication from the perspectives of both the academic and practitioner. Students learn from cases and expertise in the areas of government communication, public affairs and election campaigns. They will acquire knowledge about contemporary issues and trends, including political communication and advertising; political campaigns organisation, planning and strategies; the use of critical events; image making and marketing strategies; campaign research as segmenting, targeting and positioning; and political advocacy, lobbying and activism. It also introduces students to the professional dimensions, standards and ethics of political consultancy, the demand of which has been on the rise. Careers range here from public information officers in government departments communication trough communication workers for nonprofit clubs, charities, advocacy groups and social services, to public relations practitioners in internal sections of larger business organisations or specialized (full-service) communication firms.

Students

Study Levels

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