Course

Marketing for Startups - GENC6007

Faculty: UNSW Business School

School: School of Marketing

Course Outline: GENC6007 Course Outline

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Excluded:All UG Business programs

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Available for General Education: Yes (more info)

View course information for previous years.

Description

Marketing plays a key role in identifying, acquiring and retaining customers that is critical to the success of a startup company. Startup Marketing examines given significant resource constraints, how startup companies identify, attract and retain customers by understanding their expressed and latent needs, and how startup companies translate these needs into value offerings that customers want, communicate the benefits of the value offerings, and manage the delivery of value offerings to customers, and how ultimately startup companies capture value back.

Please note this is a general overview and therefore cannot be considered a substitute for Fundamentals of Marketing.


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