Design Management Elective - Brand & Identity - SDES2171
Faculty: Faculty of Art & Design
School: School of Art & Design
Course Outline: Download course outline (PDF format)
Campus: Paddington
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Excluded: GEND4203
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
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Description
This subject will develop students' understanding of how design management assists in the development of a company's brand and identity. Through a series of case studies students will investigate: company branding and communication, leadership and management, retail branding and positioning strategies, corporate identity and design management within corporate culture. They will also be introduced to the broader question of general management, and the importance of the development of a design culture within organisations whether Companies or Institutions.
Study Levels
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