Course

Consumer Centric Innovation - MARK2085

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK2085 Course outline

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite:MARK1012

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Innovation is critical for organisational growth, and adding value to the firm and its stakeholders. This course aims to introduce students to the topic of innovation. It will discuss the intricacies of innovation, and the challenges faced by managers in this area for the purpose of understanding how innovation can be fostered. Active participation in this course will provide students the opportunity to gain practical, real world experience in the application of related Design Thinking tools and approaches. In addition, this course will help students to further develop skills in communicating ideas, making recommendations, or delivering solutions. The course encourages students to think differently, so that they can become active leaders in generating positive change through innovation.


Consumer Centric Innovation

Study Levels

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