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| Media (PR and Advertising) - 3434 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, and access to free electives that provide a more general education.
Level 1 focuses on contextual knowledge of communication industries, Level II introduces communication theory, and Level III of the program deepens students’ knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. Students are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity. The UNSW BMedia (PR&A) can be completed full-time in Single mode (normally 3 years), in Dual Mode (the equivalent of two years full-time study) or part-time. The basic requirements of the program are simple. The BMedia (PR&A) has a depth component and a breadth component. Students enrolled in Single mode do both the depth and breadth component while students enrolled in Dual Mode only complete the depth component. The Depth component (Blue Zone) is:
The Breadth component (for students completing the program in Single mode) (Green Zone) is:
Program Objectives and Graduate Attributes The UNSW BMedia (PR&A) aims to develop students’ understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide students knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. Students will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program will offer students the opportunity to reflect critically upon how their vocational skills operate within and are mediated by political, economic, mediatized and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined. The program also aims to develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.
The Graduate Attributes for this Program are as follows:
The basic requirements for the degree are:
Single Mode (144 UOC) made up of:
Dual Mode (96 UOC) made up of:
Core Courses Media Core Level 1
Level 2
Level 3
PR and Advertising Core Level 1
Level 2
Level 3
Prescribed Electives Media PR and Advertising Level 1
Level 2
Level 3
Free Electives Students completing the program in Single mode have a 36 UOC free elective breadth requirement. Students may complete any courses for which they are eligible to enrol either within or outside the Faculty of Arts and Social Sciences. It is suggested that areas of study in the Faculty of Arts and Social Sciences are especially relevant in complementing students' studies in this program.
General Education Students completing the program in Single mode complete 12 UOC of General Education. Students must complete any two courses for which they are eligible to enrol outside the Faculty of Arts and Social Sciences.
Award with Distinction High achieving students who secure a WAM of 75 across their program and who have completed at at least 48 UOC of their program at UNSW are eligible for the award of their Pass Degree "with Distinction".
Honours High achieving BMedia (PR&A) students (in Single or Dual Mode) may apply for entry to Honours. Honours is an additional year of study (two years part-time) which allows a student to further explore their interests in PR and Advertising. It involves seminars and the completion or a research project or thesis. Those students who are considering Honours should submit an expression of interest at the beginning of Level 3 and complete a formal application at the end of Level 3. Both should be submitted to the Honours Convenor of the School of the Arts and Media. Entry to Honours requires a WAM of 70 or higher in the depth component of the program and is subject to resources and the approval of the Head of the School of the Arts and Media. Honours is awarded in three classes (Class 1, Class 2 in two Divisions, and Class 3). If requirements for these classes are not met the Pass degree will be awarded if the student is not already a Graduate of the program.
Bachelor of Media (Public Relations and Advertising) - Sample Program for Single Mode (Example Only)
Below is a guide to help you enrol in your program. To be full-time students must enrol in 24 uoc each semester.
Single Mode To qualify for the award of the degree at Pass level, a student must:
Dual Mode To qualify for the award of the degree at Pass level, a student must:
Honours To qualify for the award of the degree with Honours, a Single or Dual award student must:
For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html
The Academic Rules for the UNSW BMedia (PR&A) and the online enrolment facility provide students with a wide range of course choices. The online enrolment facility checks that students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.
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