Design (Honours) /Media (PR&A) - 4818
Program Summary
Faculty: College of Fine Arts
Contact: http://www.cofa.unsw.edu.au
Campus: College of Fine Arts Campus
Career: Undergraduate
Typical Duration: 5 Years
Typical UOC Per Semester: 24
Min UOC Per Semester: 6
Max UOC Per Semester: 24
Min UOC For Award: 240
International Entry Requirements: See International Entry Requirements
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Program Description
The dual award Bachelor of Design (Hons) [BDes Hons] Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with the combination of foundational and applied skills, knowledge and capabilities in public relations and advertising and the skills and understanding in design. The program aims to develop communication leaders who are also highly skilled in using design methodologies in the production of graphic and other forms of visual communication. Both programs emphasise innovation, creativity, sustainability, and ethical practice.
Design/Media (PR & Advertising) provides graduates with great opportunities work across a wide range of communication disciplines and fields. Graduates will be particularly well suited to work in advertising, with both an understanding of advertising practice and a strong ability in graphic and other visual communication.
The BDes component provides students with the fundamentals of design and the opportunity to explore their interests in a wide range of design specialisations, including graphic design, media design, film, television production and post-production, illustration, publications, interiors, theatre, exhibitions, display, festivals, furnishings, ceramics, textiles, jewellery and product design.
The BMedia (PR & Advertising) component is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.
Program Objectives and Graduate Attributes
- demonstrate a fundamental understanding of design, as a process and way of thinking, and apply that understanding in design problems
- demonstrate critical thinking and problem solving skills, and function as innovative, creative and enterprising professionals
- present complex design proposals in coherent written statements and oral presentations
- demonstrate understanding of design issues in terms of sustainability and in a local or global context
- demonstrate understanding of the principles of working collaboratively, and as professionals
The Graduate Attributes for this Program are as follows:
- The skills involved in practice-based research
- An in-depth engagement with knowledge about public relations and advertising in the context of media studies
- The capacity for analytical and critical thinking and for creative-problem solving in the contexts of public relations and advertising
- The ability to independently produce effective public relations and advertising texts and to critically reflect on their value and purpose as tools of practice.
- The skills to appropriately locate, evaluate and use relevant information to develop content for public relations and advertising
- The capacity for enterprise, initiative and creativity
- An appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts
- A capacity to contribute to, and work within, the international community
- The skills required to create, discuss and evaluate public relations and advertising texts in collaboration with others
- The capacity to keep abreast of changes in the audiences
- Platforms, tools and practices of public relations and advertising
- A respect for ethical practice and social responsibility
- The skills of communicating effectively across a range of contexts and platforms in public relations and advertising professions
Program Structure
Bachelor of Design Component
Compulsory core courses account for 96UOC (14 courses)
- COFA1001 COFA Gateway 1 (6 UOC)
- COFA1002 COFA Gateway 2 (6 UOC)
- SAED4051 Pract of Res in Art, Des & Ed (6 UOC)
- SAHT1101 Narratives of Modernity (6 UOC)
- SAHT1102 Beyond Modernities (6 UOC)
- SDES1001 Design Gateway 1 (6 UOC)
- SDES1002 Design Gateway 2 (6 UOC)
- SDES2116 Design Practice (6 UOC)
- SDES4102 Professional Experience (12 UOC)
- SDES4105 Design Studio Project A (6 UOC)
- SDES4101 Design Studio Project B (12 UOC)
- Design History/Theory (12 UOC)
- Honours Seminar (6 UOC)
- Ceramics
- Graphics Media
- Jewellery
- Object Design
- Spatial Design
- Textiles
Bachelor of Media (PR & Advertising) Component
Made up of:
- Media Core (30 UOC)
- Prescribed Media Elective (6 UOC)
- PR and Advertising Core (36 UOC)
- Prescribed Public Relations and Advertising Electives (24 UOC)
Media Core
Level 1
- ARTS2090 Publics and Publishing (6 UOC)
- ARTS3091 Advanced Media Issues (6 UOC)
- MDIA3005 Engagement (6 UOC)
- ARTS2091 Mobile Cultures (6 UOC)
- ARTS2092 Global Media (6 UOC)
Level 1
- MDIA2005 Advertising (6 UOC)
- MDIA2006 Communication Strategies (6 UOC)
- MDIA3000 Public Relations Discourse (6 UOC)
- MDIA3003 Media Portfolio (6 UOC)
Prescribed Public Relations and Advertising Electives
Students choose four courses from
Level 1
- MARK1012 Marketing Fundamentals (6 UOC)
- MDIA1004 News Reporting (6 UOC)
- ARTS2091 Mobile Cultures (6 UOC)
- ARTS2092 Global Media (6 UOC)
- ARTS2093 Media Uses (6 UOC)
- ARTS2094 Visual Communication (6 UOC)
- HUMS2000 Arts Internship (6 UOC)
- MDIA2002 Analysing Media Communication (6 UOC)
- MDIA2003 Advanced Media Writing (6 UOC)
- SDES2198 Adv.Typography & Public Design (6 UOC)
- SDES2199 Propaganda and Advertising (6 UOC)
- ARTS3092 Media in Asia-Pacific (6 UOC)
- ARTS3093 Media Power (6 UOC)
- HUMS2000 Arts Internship (6 UOC)
- MDIA3002 Multiplatform Journalism (6 UOC)
- MDIA3007 Media Internship (6 UOC)
- MDIA3008 Crisis Communication (6 UOC)
- SDES2198 Adv.Typography & Public Design (6 UOC)
- SDES2199 Propaganda and Advertising (6 UOC)
Honours
High achieving BMedia (PR&A) students may apply for entry to Honours. Honours is an additional year of study (two years part-time) which allows a student to further explore their interests in PR and Advertising. It involves seminars and the completion of a research project or thesis. Those students who are considering Honours should submit an expression of interest at the beginning of Level 4and complete a formal application at the end of Level 4 Both should be submitted to the Honours Convenor of the School of the Arts and Media. Entry to Honours requires a WAM of 70 or higher in the depth component of the program and is subject to resources and the approval of the Head of the School of the Arts and Media. Honours is awarded in three classes (Class 1, Class 2 in two Divisions, and Class 3). If requirements for these classes are not met the Pass degree will be awarded if the student is not already a Graduate of the program.
Academic Rules
- Enrol in the Bachelor of Media (PR and Advertising) and complete 96 UOC;
- Complete the requirements for the core
- Complete the requirements for prescribed electives
- Complete at least 30 UOC of Level 1 courses before enrolling in Level 2 courses
- Complete at least 48 UOC overall before enrolling in Level 3 courses
students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.
Fees
Related Program(s)
4802 Design (Honours)
3434 Media (PR and Advertising)
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