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Today's organisations operate on a global scale and collect huge volumes of data from multiple sources. Management recognises the need to learn how to gather and manage strategic data, transform it into new insights, and translate those insights into effective front-line action in order to have a better understanding of business performance and gain competitive advantage.

This course will provide students with advanced business analytics methods including predictive analytics and Visual analytics. Both meaningful hands-on experience and case studies describing organisational experiences with business analytics are included. The course has a technical component in which students gain practical knowledge and skills in data mining and visual analytics, using SAS Visual Analytics.


UNSW Business School

Study Level


Offering Terms

Term 2, Term 3



Indicative contact hours


Conditions for Enrolment

Course Outline

To access course outline, please visit:


Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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