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Marketing communication is a critical aspect of a company’s overall marketing mission and a major determinant of its success in a market. The goal of marketing communication is to convey meanings to the target audience in order to build a strong brand. This course provides students with an opportunity to analyse, design and evaluate various communication and promotion decisions. Specific issues include fundamental marketing communication decisions, creative brief, message/copy writing, communication strategies, and media strategies. To explore such issues, this course provides relevant and up-to-date theories, concepts, techniques, and models in marketing communication and pro-motion. The course will interweave lectures, group activities and an integrated marketing communication group project.


UNSW Business School

Study Level


Offering Terms

Term 3



Indicative contact hours


Conditions for Enrolment

Pre-requisite or co-requisite: MARK5700 or MARK5800 OR enrolment in program 8281 or 8282 or 8291

Course Outline

To access course outline, please visit:


Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

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