“Companies that do not innovate die!" Chesbrough’s (2003) famous statement reflects the fact that technology and innovation management is at the core of companies’ survival and success; enabling them to compete in existing markets and create new ones. At the society level, technology and innovation management is also central in addressing grand challenges like hunger, health or climate change. This course examines the main models of technology and innovation management namely “closed innovation” in R&D units, “open innovation” outside traditional companies’ boundaries and “human centered design” relying on users’ inputs. We explore the context and conditions under which each model is more likely to generate innovations with high market potential. Moreover, due to a range of mechanisms such as resistance to change and path dependence, many technologies and innovations fail to reach their targeted market. This course explores the levers that managers can activate to accelerate technology and innovation diffusion and adoption.
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