Creating Shared Value (CSV), a term introduced by Porter and Kramer (2011), is aimed at enhancing ‘the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates’. CSV as an organisation and business ethos, therefore, seeks greater integration of organisational economic imperatives with the identification of social needs that can be addressed via the expansion of economic markets and business innovation. Complementing existing strategies of corporate philanthropy, corporate social responsibility and sustainability, CSV is aimed at creating shared value by reconceiving products and markets, increasing productivity in the value chain, and enabling development of clusters of stakeholders. This course will examine the fundamentals of CSV and how businesses might co-create sustainable financial and social value.
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