Academic Item Menu

Overview

This seminar focuses on psychological processes in consumer judgement, decision making, and behaviour. The perspective is that of the marketing researcher who seeks to predict, control, and explain diverse consumer behavioural phenomena. This seminar provides an overview of research in consumer behaviour and judgement and decision making.

Faculty

UNSW Business School

Study Level

Research

Offering Terms

Term 3

Campus

Kensington

Indicative contact hours

4

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Helpful utilities like sharing or printing this page
Share Link via Email
Download PDF